Privacy Policy

United States Website Privacy Notice April 22, 2021


This privacy notice applies to the personal information collected by Enfant Terrible Design AB, a Swedish-based company with headquarters in Stockholm, Sweden and its wholly-owned subsidiary Wildchild Stockholm, Inc., a USA-based company with headquarters in North Carolina, U.S.A ("us", "we", or "our") through and, microsites or mobile sites, or mobile applications for download to your mobile device that expressly adopt, and display or link to, this notice (collectively our "Websites"), through our pages on social media sites, such as Facebook, Twitter, Instagram et al., via our telephone support lines, and to the personal data collected through sweepstakes, contents, promotions, and consumer satisfaction surveys (collectively, with Websites, referred to as the "Services"). Any reference to "visitor", "you" or "your" means you, the user. We adopt this notice for our customers in the United States. If you are located in Europe, please access our Europe Privacy Notice via or

If you have questions about this notice please contact us at

By using our Websites and Services which reference this notice, you consent to us processing your personal information as described in this notice. If you do not consent to us processing your personal information as described herein, please do not use our Websites or participate in our Services.


We collect the following types of Personal Information directly from you, from third parties we partner with, or through cookies or other automated means.

  • Submitted Information: When you when you make a purchase; contact us with questions or comments; upload content to our Websites or social media pages; enter our contests or sweepstakes; save items to your shopping bag; create an account; respond to a survey; opt in to text messages; apply for a job; or fill out any forms on our Websites or social media pages we collect any Personal Information that you provide. When you voluntarily provide and submit Personal Information, you will know what categories of Personal Information we have collected and the purpose of collection based on the purpose and context of the submission.  This may include information like your name, postal address, e-mail address, telephone number, or billing and account information.
  • Usage Information: When you visit our Websites, we automatically collect  the following types of information during your use and navigation of our Websites (“Usage Information”): your browser type (to ensure compatibility between our Websites and your browser), the domain name of the website that allowed you to navigate to our Websites, your incomplete internet protocol (IP) address, time spent on our Websites, web pages viewed, frequency of visits, and other relevant statistics about your use of our Websites. Unless you also actively submit Personal Information to us, any Usage Information typically does not allow us to identify you personally.  Usage Information is collected through the use of cookies or other tracking technologies.
  • Cookies: We use cookies to collect aggregate data. A “cookie” is a small piece of information sent by a Web server to a Web browser that enables the server to collect information from the browser. Cookies are stored on your hard drive and not on our Websites, so you can examine your data files and see what information is being recorded. Most cookies are “session cookies” that are automatically deleted when the user closes his or her browser at the end of a session. You may decline cookies if your browser permits. If you do so, however, you may be required to re-enter your previously submitted information each time you visit our Websites.  Data collected by cookies is used to monitor a website and improve its usability. We may use cookies on certain pages, for example, to eliminate the need for you to re-enter your password during a session. We can also use cookies to identify your IP address when you visit our Websites to keep track of your browsing patterns and to build a demographic profile.
  • Third Parties: We work with third parties who provide services to us, like analytics or advertising companies. These third parties share information they have collected with us. Your information may also be collected and processed by third parties, such as the payment providers you select, who will process your information independently in accordance with their own privacy notices. More specifically, we contract with Facebook to serve you online ads on other websites. Facebook uses cookies, pixel tags, and other similar technologies to collect information about your interactions with our website. Facebook uses and shares the information gathered to deliver ads more tailored to your interests. We receive aggregate information from Facebook to understand our advertising effectiveness. Any information collected by us or by third parties through the use of cookies, pixels, or similar technologies may be linked with other information we collect about you.


  • Social Media Platforms: Social media platforms share information, which is typically aggregated and doesn't include personal data. You can learn more about how social media platforms collect and use your information by reviewing their privacy policies and settings.


  • Shopify: Our Websites are hosted by the online e-commerce platform Shopify, Inc. If you create and account or purchase products through our Websites, any personal data you provide (i.e., name, billing and shipping address information, email address, telephone number, and payment card information) will be stored in Shopify’s data storage facilities, databases, and the general Shopify application on a secure server behind a firewall. If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that transaction is complete, your purchase transaction information is deleted or rendered unreadable (masked). All direct payment gateways on Shopify adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express, and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.  For more information about Shopify’s privacy practices and use of information, please see Shopify’s Terms of Service ( and Privacy Statement (



We may use the information we collect for the following business purposes:




Fulfilling your orders and other requests, including processing payments and delivering packages.


Presenting advertising online and via email, text messages, or other communication channels, including through partnerships with social media platforms and internet search engines.

Understanding Our Customers

Analyzing your activity with us (including your interactions with our Websites, social media pages, and emails or other forms of communication) and monitoring the effectiveness of our advertising and communications.


Using your preferences and other collected information to personalize our relationship with you, including presenting customized communication, advertising and experiences on our Websites, Emails, and ads on Social Media.


Communicating with you, including responding to your requests and asking for feedback through surveys or other messages.


Running contests, sweepstakes, or other promotions. Such promotions include giveaway campaigns with brand partners, where you consent to participation in advance.

Customer Experience

Serving content on our Website and social media pages, developing our products and services, and constantly improving our customers' experience.


Protecting our customers from fraud, security threats, and other illegal or harmful activity.

Legal Obligations

Complying with legal and regulatory requirements and responding to requests from courts or other government bodies.



We may share personal information with third parties for certain purposes. For example, we share personal information with:



Family Company

We may share your information with our affiliated companies. Sharing personal information between Wildchild Stockholm, Inc. and Enfant Terrible Design AB is pursuant to contractual, physical, and technical safeguards.

Services Providers

We partner with third parties to assist with many aspects of our e-commerce business, including fulfilling orders, advertising, analyzing your interests and activity on our Websites and social media pages, and helping us communicate with customers. These third parties may provide services related to any of the purposes described above, and we may share with them any types of information described above. We may also receive information collected by these third parties and combine it with the information we have collected. Some of these third parties may be located outside the United States. Your information may also be collected and processed by third parties, such as the payment providers you select, who will process your information independently in accordance with their own privacy notices.

Other Third Parties

We will disclose information about you, including to government bodies or law enforcement agencies, when we believe it to be necessary for compliance with the law or to protect the users of our Websites, or the public.

Parties to a Transaction

If we were ever merged with or acquired by another company, or it acquires another company, or is involved in a corporate reorganization or other change in corporate control, your information could be shared with that business.

Other Disclosures with Your Consent

We may ask you to share your information with other recipients not described elsewhere in this Privacy Notice


We do not reveal your personal information to third parties for their independent use, other than as described above.



You may have rights under applicable privacy laws, including to request that we:


  • Provide you with more specific details about how we process your Personal Information;


  • Provide you with copies of Personal Information that we hold about you;


  • Amend, update or delete Personal Information we hold about you;


  • Restrict our processing of your Personal Information; and


  • No longer process Personal Information in ways that you previously consented to.


If you are a resident of California, please see our Supplemental California Consumer Privacy Act Privacy Notice below for information about rights that may be available to you under the California Consumer Privacy Act.

Please contact us at if you would like to exercise your rights under applicable privacy laws.  Please note that we may need to retain certain Personal Information for recordkeeping purposes and/or to complete any transactions that you began prior to requesting a change or deletion.  You can also review and change your personal information by visiting the Websites and logging into your account profile page.

You can also control the information we collect in the following ways:



Location Information

You can disable location-based services on your mobile device or web browser by adjusting the settings on your device or browser. Note that some services may not be available if you disable location-based services.


You can unsubscribe from marketing emails by clicking the unsubscribe link in the footer of such email.


We will not send you any text messages unless you consent to receive them. To stop receiving text messages reply "STOP" to any text message you have received from us.

Online Account

You can keep your contact information and payment methods accurate and up to date by logging into your account on our Websites. If you wish to cancel your account email us at

Social Media

This privacy notice does not cover the privacy and security practices of social media platforms on which we have our social media pages. Please review the terms, policies, and settings of those social media platforms if you have questions about how they collect and use your data.


For information about opting out of third party advertising, visit: NAI Opt-Out ( and DAA Opt-Out ( (you will leave this Website for a separately managed online site where you can specify your preference under those programs).


Our Websites are not directed toward children under the age of sixteen (16) years old. Furthermore, we do not knowingly collect any personal data from children under the age of sixteen (16) years old. The children's products that we offer for sale on our Website are intended for purchase by adults only. No one under the age of sixteen (16) years should provide any personal data to us. To request deletion of personal information relating to a child under 13, please email


Some of your information is stored on cloud server, based within the United States. However, in order to provide our services we may transfer your personal information to other group companies, third party service providers and partners that are located and operate outside the United States. These countries may have data protection laws that are different to the laws of your country (and, in some cases, may not be as protective). Specifically, Enfant Terrible Design AB occasionally supports the marketing of products to our customers in the United States and may have access to your information in order to do so.  We have taken appropriate safeguards to require that your information will remain protected in accordance with this Privacy Notice.


To help protect the personal information we collect and process, we maintain appropriate physical, technical, and administrative safeguards to avoid loss or unauthorized access, destruction, use, or disclosure of your personal information. We update and test our security technology on an ongoing basis. We also restrict access to your personal information to those employees who need to know that information to provide benefits or services to you. 

 While we implement the above security measures on our Websites, you should be aware that 100% security is not always possible.


We recommend that you use the latest web browser versions to optimize your experience. Older web browser versions may not be able to access or utilize all pages on our website as intended.

We may not be able to receive or honor web browser "Do Not Track" signals and our website may continue to collect information in the manner described within this privacy notice.


As we continue to offer our customers new and different types of content and services, we may revise this privacy notice to reflect the changes that we have made to our information collection, use or disclosure practices. Should there be a material change to our information collection, use or disclosure practices, it will be applied only to information collected on a going forward basis.


If you have any questions or concerns about our use of your personal information our address is Post Office Box 7068, Wilmington, NC 28406. You can contact us by post at the above address or by email at


Nevada residents who wish to exercise their sale opt-out rights under Nevada Revised Statutes Chapter 603A may submit a request by emailing us at However, please know we do not currently sell personal information triggering that statute's opt-out requirements.



As a resident of California, you have rights under the California Consumer Privacy Act, California Civil Code § 1798.100 et seq., (with any implementing regulations and as may be amended from time to time, "CCPA") relevant to your Personal Information (as defined under the CCPA), as well as other laws. The rights described herein are subject to exemptions under the CCPA and other limitations under applicable law.  The following provisions apply to the Personal Information of California residents whether collected online or offline. These provisions supplement the other sections of the Privacy Notice.


Listed below are the categories of Personal Information about California residents that we have collected within the last twelve (12) months and disclosed for business purposes.  

We may also share your personal information by selling it to third parties, including service providers and our brand partners for promotions, but all sales are subject to your right to opt-out of those sales. In the preceding twelve (12) months, Company has sold the following categories of personal information to the categories of third parties indicated in the chart below.


Categories Collected

Business Disclosure


A. Identifiers.

We collect your name, postal address, email address, and IP address.

Service Provider

Family Company

Service Provider

Brand Partners

B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).

We collect your telephone number and credit card information.

Service Provider

Family Company

Service Provider

Brand Partners

C. Protected classification characteristics under California or federal law.

We have access to demographic details about our customers like birthdate, gender, ZIP code, and other similar details.

Service Provider

Family Company


D. Commercial information.

If you call, email, text, or chat with our customer service agents, we may keep records of those conversations.

Service Provider

Family Company


E. Biometric information.

We collect information about your interactions with our Websites, including non-sensitive keystroke activity.

Service Provider

Family Company


F. Internet or other similar network activity.

When you visit our Websites, interact with our social media pages or online ads, or open our emails, we learn about your browser, device type, IP address, internet service provider, and other technical information about your device.

Service Provider

Family Company


G. Geolocation data.

We use various technologies to learn your geographic location, including by collecting your IP address or other device information, which may depend on your device's settings for location services.

Service Provider

Family Company


H. Sensory data.

No. Audio, electronic, visual, thermal, olfactory, or similar information.



I. Professional or employment-related information.

No. Current or past job history or performance evaluations.



J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).

No. Education records directly related to a student maintained by an educational institution or party



K. Inferences drawn from other personal information.

No. Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.




As described in the WHAT PERSONAL INFORMATION DO WE COLLECT Section above, we collect this Personal Information from you and from other categories of sources: e-commerce platforms, social media platforms, and other third parties, when they share the information with us.

 Also as described above in the HOW DO WE USE THE PERSONAL INFORMATION WE COLLECTION FROM YOU Section, we may use this Personal Information to operate our business; to deliver services, products, and information; to maintain and improve our Websites; to communicate with you and complete and fulfill your requests; to perform and enforce contracts; to tailor marketing programs and campaigns and conduct market research; for compliance and legal interests; and in association with mergers and acquisitions.



Subject to certain exceptions, California residents have the right to make the following requests, at no charge, up to twice every 12 months:


  • Copy: You may request a copy of the specific pieces of Personal Information that we have collected about you in the prior 12 months and to have this delivered, free of charge, either (a) by mail or (b) electronically in a portable and, to the extent technically feasible, readily useable format that allows you to transmit this information to another entity without hindrance.


  • Deletion: You may request deletion of your personal data that we have collected about you. We may deny your deletion request if retaining the information is necessary for us or our service providers, and we will explain to you the reason for which it was necessary to retain it.


  • Know: You may request that we provide you certain information about how we have handled your personal data in the prior 12 months, including the:


    • categories of personal data collected;


    • categories of sources of personal data;


    • business and/or commercial purposes for collecting your personal data;


    • categories of third parties/with whom we have disclosed or shared your personal data; and


    • categories of personal data that we have disclosed or shared with a third party for a business purpose.


We will not discriminate against you for exercising these CCPA rights.



If you are age 16 or older, you have the right to direct us to not sell your personal information at any time (the "right to opt-out"). We do not sell the personal information of consumers we actually know are less than 16 years old, unless we receive affirmative authorization (the "right to opt-in") from either the consumer who is between 13 and 15 years old, or the parent or guardian of a consumer less than 13 years old. Consumers who opt-in to personal information sales may opt-out of future sales at any time.

To exercise the right to opt-out, you (or your authorized representative) may submit a request to us by visiting the following Internet Web page link:

Opt Out

 Once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize personal information sales. However, you may change your mind and opt back in to personal information sales at any time by:

Opt In

 You do not need to create an account with us to exercise your opt-out rights. We will only use personal information provided in an opt-out request to review and comply with the request.




If you wish to exercise your right to delete, copy, know and/or access your Personal Information, or authorize an agent to exercise these rights on your behalf, please submit your request through your registered account, through this FORM, or by emailing us at Your request must provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Information or an authorized representative; and describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. We will only use Personal Information provided in the request to verify the requestor's identity or authority to make it.


We partner with Rakuten Advertising, who may collect personal information when you interact with our site. The collection and use of this information is subject to the privacy policy located here:

Rakuten’s privacy policy:

To submit an opt-out request:



In addition, you agree to our Messaging Terms ( and Messaging Privacy Policy (

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